The Problem

In the fast-paced world of political campaigns, staying connected with supporters and ensuring transparency in election processes are critical. One of the leading campaign teams for the 2024 Indonesian presidential election faced a unique challenge: they needed a mobile application to engage their loyalists, provide real-time information about their candidates, and offer a loyalty point system to reward active users. Additionally, the app had to support ground teams in inspecting voting results regionally on election day, ultimately enhancing transparency and trust in the democratic process. The campaign team sought a solution that could be developed rapidly without compromising on functionality or scalability.

The Solution

Radya Labs stepped in to address these challenges with a tailored approach. After consulting with the campaign team to understand their pain points and operational needs, Radya Labs proposed a dual-solution strategy: a mobile application for supporters and a web-based command center for the operations team. Leveraging agile software development methodologies and a cloud-based architecture, the initial version of the application was developed in just three weeks.

To maximize engagement, generative AI was integrated into the mobile app. A chatbot interface allowed users to interact and ask questions about the candidates, creating a dynamic and informative experience. The app also featured a loyalty point system, enabling users to earn and exchange points for prizes. For the AI backbone, Radya Labs utilized Google Vertex and Google Gemini, ensuring robust and scalable operations. The command center provided the campaign team with real-time insights into app usage, user concentration, and trending topics, empowering them to refine their public relations and campaign strategies.

The Result

The implementation of this solution yielded remarkable results. The mobile app attracted hundreds of thousands of users, who engaged daily with information about the presidential candidates. The loyalty point system incentivized active participation, while the chatbot enhanced user interaction, increasing engagement by over 50%.

On the operational side, the web-based command center became an indispensable tool for the campaign team. It provided actionable insights into user behavior, regional engagement patterns, and the most sought-after information. This data proved invaluable in shaping the campaign's public relations strategies and outreach efforts. Furthermore, the voting dashboard enabled the team to cross-verify committee results, playing a crucial role in safeguarding the integrity of Indonesia's democratic process.

Conclusion

Radya Labs' innovative use of generative AI and agile development methodologies not only met but exceeded the campaign team's expectations. The mobile app and command center empowered the team to engage supporters effectively, streamline operations, and enhance transparency during a pivotal election.

If you're looking to leverage cutting-edge technology like AI to transform your operations or campaigns, Radya Labs is here to help. Contact us today to explore how we can bring your vision to life.